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our focus on design

design for all

At Target, it’s our belief that great design is fun, energetic, surprising and smart—and it should be accessible and affordable for everyone. When we talk about our dedication to design, we don’t just mean how something looks, but also how it satisfies a need, simplifies your life, and makes you feel.

designer partnerships

Our Expect More. Pay Less.® brand promise pretty much says it all—great design doesn't have to cost a fortune. Our partnerships with well-known and emerging designers make what was once unattainable accessible for all.

see the Target design timeline

designed for a better day

It’s about more than aesthetics and style. Great design is also about convenience and simplicity. We're focused on developing and delivering products that solve our guests' everyday problems, make their lives more convenient, or simply make them smile.

Target shopping experience

The shopping experience we provide our guests has made Target unique among U.S. retailers, and we’re excited to bring it to Canada. We apply our design philosophy to everything from our visually appealing building exteriors, to our easy-to-navigate store layouts, to innovative tools and systems our teams use to provide fast service to guests.

our promise to you: Expect More. Pay Less.®

our mission

get the when and the where of your local Target.

our stores

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