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our mission

our promise to you: Expect More. Pay Less.®

Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional shopping experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.

This means that we treat you as our guest. It means you can expect more of everything: more design, more selection, and more exclusives you won't find anywhere else. And it means you’ll pay less for what you want. It's as simple as that.

great guest service

However you shop with us, we work hard to ensure your Target shopping trip is always enjoyable and exciting. How do we do it? Friendly service from team members ready to assist with your list, fully stocked shelves and a speedy checkout process—and that’s just the start.

we call our customers “guests” because we strive to bring each and every Target shopper the best possible experience.

design for all. we’re all about it.

our focus on design

we’re committed to community.

corporate responsibility

Please note

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We hope to see you again at Target.ca soon.

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