our promise to you: Expect More. Pay Less.®
Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional shopping experiences by consistently fulfilling our Expect More. Pay Less.® brand promise.
This means that we treat you as our guest. It means you can expect more of everything: more design, more selection, and more exclusives you won't find anywhere else. And it means you’ll pay less for what you want. It's as simple as that.