At Target Canada Co. (Target), we want you to know how we collect, use, share and protect
your personal information.
What Information is Collected?
We limit collection of personal information to the amount reasonably necessary for the purpose
or purposes for which it was collected.
Information Collected From You
Target collects personal information, including when you:
- Purchase, order, return, exchange or request information about our products and services
- Create a target.ca account
- Contact Target's guest services
- Visit our website or use our mobile applications
- Use a social media service, for example, Target's Facebook page or YouTube channel
- Sign up for e-mails, mobile messages, or social media notifications from Target
- Enter a contest or sweepstakes, respond to one of our surveys, or participate in guest research
- Are recorded by in-store cameras
- Provide us with comments, suggestions, or other input
Types of personal information we collect may include:
- Your name
- Your mailing address
- Your e-mail address
- Your phone (or mobile) number
- Your payment card information
- Your purchase/return/exchange information
- Your proof of identity (for example, your signature)
- Your demographic information (for example, your age and occupation)
- Your preferences and shopping habits.
Information Automatically Collected Online
of information whenever you interact with Target through your computer or mobile device. For
example, the information may include the pages you visit on our site, which web address you
came from, and the type of browser you are using. Target uses service providers to assist with
collecting and analyzing this type of information, including Google Analytics
for more information). Target also uses web beacons or similar
technologies to collect certain information when you receive and open e-mail communications
from us. For example, the information may include the date/time you first opened our e-mail
to you, the number of times it was opened, the number of click-throughs on any links in our
e-mail to you. This information helps us customize your website experience and make our marketing
messages more relevant and effective. We also use this information for internal reporting and
analysis purposes, such as how you are using our website and performance of our marketing efforts.
Target allows service providers and third-party companies to collect certain information when
you visit our websites and to use that information to serve ads
for Target products or services or other companies' products or services when you visit target.ca
or other websites. The information (e.g., click stream information, browser type, time and date,
subject of advertisements clicked or scrolled over) is used during your visits to Target's websites
and other websites to provide advertisements about products and services that also may be of
interest to you. These parties typically use a cookie or a web beacon to collect this information.
To learn more about this behavioural advertising practice or to manage your choices (for example,
opt in or opt out) for this type of advertising, you can visit the
Digital Advertising Alliance of Canada
To learn more about managing cookies, go to the
Information From Other Sources
We may also obtain information from other sources that help us analyze, update, expand our
records (for example, updating contact information or adding demographic information) and identify
new guests.. These companies must follow privacy laws when collecting and sharing the information
with Target. Target uses the information to improve our ability to contact you and increase the
relevance of our marketing to you.
How is this Personal information Used?
Examples of how we use your personal information include:
Product and Service Fulfillment
Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information,
or to otherwise serve you
Administer sweepstakes and contests
Deliver coupons, mobile coupons, newsletters, regular flyers, e-mails, and mobile messages
Send marketing communications and other information regarding products, services and promotions
Improve the effectiveness of our website, stores, mobile experience, and marketing efforts
Conduct research and analysis, including focus groups and surveys
Perform other internal business activities as needed, or as described elsewhere in this policy
To prevent fraudulent transactions, monitor against theft and otherwise protect our guests and
To assist law enforcement and respond to subpoenas, search warrants, or other
legal/regulatory orders or inquiries
How is this Information Shared?
The Target Family
We share personal information we collect within the Target family, which includes Target's
corporate parent (Target Corporation), subsidiaries and affiliates. When your personal
information is shared within the Target family, it will still be used and protected according
When needed in order to perform their services, we may share personal information with
companies and affiliates who:
- Provide support services (such as a printing, shipping, e-mail, or mobile marketing),
- Help market our products and services, or
These companies are not authorized to use the personal information that we share with them or
that they collect on our behalf for any other purpose. In addition, they are required to
appropriately protect the personal information and comply with applicable privacy laws.
Target and the Target family have international offices and service providers. Accordingly,
your personal information may be processed or stored outside of Canada, including in the United
States, India and other countries. In accordance with the laws of those countries, in certain
circumstances your personal information may be accessible by foreign law enforcement, regulatory
bodies or other authorities. For more information about our use of foreign service providers,
as described below.
We may disclose personal information you provide to us when we believe disclosure is appropriate
to comply with the law; in response to a search warrant or other legally valid inquiry or order;
to enforce or apply applicable terms and conditions and other agreements; or to protect the rights,
property, health or safety of our company, our guests, our team members or others.
Sharing with Other Companies (for their marketing purposes)
With your consent, we may share your personal information with other companies which are not
part of the Target family. These companies may use the personal information we share to provide
special offers and opportunities directly to you.
Your personal information may be disclosed or transferred to an affiliate or third party in the
event of a proposed or actual purchase, sale, merger, transfer, reorganization or similar
transaction involving all or part of Target's business or assets. The disclosure or transfer would
be made so you would continue to receive the same or similar products and services from the
affiliate or third party. Target may retain a copy of the personal information involved if it is
still necessary for our reasonable business purposes.
What Choices Do You Have?
Target will only collect, use and share your personal information with your consent, except
where otherwise permitted or required by law. The method of consent will be appropriate for
the type of personal information involved and the purposes for which it will be collected,
used or shared. Depending on the circumstances, consent may be express (i.e., you specifically
agree either verbally, in writing or electronically) or implied.
You have choices about what marketing materials you would like to receive.
Information on how you can change your marketing preferences is listed below:
Postal Mail & Telephone: If you do not wish to receive catalogs,
coupons, promotional mail, or promotional phone calls, then
to opt out.
E-mail: You have the ability to unsubscribe from promotional e-mails
via the opt out link included in each e-mail or
to opt out.
Mobile: We may distribute mobile coupons and text messages to mobile
devices of guests who have requested this information via an opt in request. Text "stop" to opt
out of a specific mobile messaging campaign or text "stop all" to opt out of all mobile messaging.
Sharing with Other Companies (for their marketing purposes): If you do
not wish us to share information with other companies (for their marketing purposes),
to opt out.
Cookies: Your web browser's help function should contain instructions to
set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive
cookies at any time. Note that if you set your computer to not receive cookies at any time, you will
still be able to use Target's websites but certain personalized services cannot be provided to you.
Accordingly, you may not be able to take full advantage of all of the features.
Third Party Cookies: To opt out of certain third-party cookies and make
selections about what online advertisement you choose to receive, visit the
Digital Advertising Alliance of Canada
How Do You Access and Update Your Personal Information?
In order to keep your personal information accurate and complete, you can request access, or updates
to or correction of inaccuracies in your personal information by
and letting us know what personal information you are interested in accessing, updating, or
correcting. We may request certain personal information for the purposes of verifying the
identity of the individual seeking their personal information.
Subject to certain legal exceptions, we will provide you the personal information requested, or
will describe the types of personal information we typically collect.
How is Personal Information Protected?
We maintain administrative, technical and physical safeguards to protect your personal information against
loss, theft and unauthorized access. These safeguards will be appropriate for the sensitivity of your
"Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks
like it is from us asking you for your personal information, do not respond. We will never request your
password, user name, payment card information or other sensitive personal information through e-mail.
Retention & Deletion
Your personal information is kept only as long as needed to fulfill the reasonable business purposes
for which it was collected or for legal compliance. When no longer needed for these purposes, your
personal information is either appropriately destroyed or is de-identified by removing any information
that could identify you.
How Do You Contact Target?
Target is responsible for the personal information in its possession or under its control. Our Privacy
you may contact us at:
5570 Explorer Drive
CANADA L4W 0C5
operations in Canada, including information collected on our website
or in Target stores. Different privacy policies apply for the following:
Our website may offer links to other sites which have their own privacy policies that apply
and that you may want to review if you visit those sites. If you visited our website through
a link or a banner advertisement on another site, then that site may be collecting information
from people who click on the banner or link. See the privacy policies on those sites to see what
information is collected and how it is used.
it periodically. Revisions may reflect changes in how we collect, use, share and protect your
personal information, as well as changes in our legal or regulatory obligations. The Privacy
Policy posted on
is the one currently in effect. To help you keep track, we include the date of our most
Last Updated: July 24, 2014