Skip to main content
Skip to Main Content

say hello to

all thingsbaby

Whether you’re setting up, swaddling or strolling, we’re ready with what your wee ones need.

take a peek at
the brand new
baby catalogue

We’ve got all-new baby gear for less right here at Target.

view the baby catalogue

clap your hands

From baby clothes to playpens, parenthood is an adventure worth celebrating.

watch the commercial

(Parents with happy babies, clapping)

If you’re happy and you know it, clap your hands.
If you’re happy and you know it, clap your hands.
If you’re happy and you know it, then your life will surely show it.
If you’re happy and you know it, clap your hands.
Clap your hands.

The adventure begins here, Canada.
Expect More. Pay Less.

view transcript hide transcript

print & clip coupons for cutie pie

Save on everyday essentials like baby clothes, baby food, diapers and other family favourites.

get coupons

A few of their favourite things

Slide 1 of 6

Getting Started

As close as one can get to a mother's breast, the Playtex Nurser Getting Started Kit 8-oz. liners contract to prevent air from getting in, so baby only gets milk.

Slide 3 of 6

Smelling Sweet

An odor-free nursery? It's all in the Genie! The innovative design prevents odor from escaping by sealing away smelly diapers. A must-have for your baby's room.

Slide 4 of 6

Happy Nesting

Create a space that's cozy and cheery with Circo bedding—a comforter/crib sheet/blanket/bedskirt set in fun safari or geo designs to brighten things up.

Slide 5 of 6

For Baby's Sensitive Skin

Formulated with natural oatmeal, Aveeno® baby products clean, moisturize and treat diaper rash. Dermatologists and pediatrician recomended, it's safe and gentle for baby's delicate skin.

Slide 6 of 6

Gentle and Stylish

Made with triple clean layers, aloe and Vitamin E, Huggies Natural Care Baby Wipes give baby a soft, gentle clean. Plus the stylish box looks great in any room.

Slide 9 of 9

For Little Bruisers

Little ones on the move are prone to bumps, bruises, aches, sprains and more. Soothe baby's ouches with a cool little friend—the monkey ice pack!

A crib that grows with baby

Plan ahead, a convertible crib is three—or sometimes four—pieces in one, changing to a toddler bed, daybed or full-sized bed.

Slide 1 of 4

Convertible Crib

Baby’s bed today, big bed tomorrow.

Slide 2 of 4

Toddler Bed

Add a toddler rail and presto-chango—your nursery becomes a toddler’s room.

Slide 3 of 4


Remove the toddler rail to make a daybed.

Slide 4 of 4

Full-sized bed

With one more adjustment, that crib becomes a bed big enough for a teenager.

back to top

Ready, Set, Swaddle!

Help your baby feel warm, calm and secure.

Slide 1 of 4

Step 1

Lay blanket in a diamond shape, then fold the top point down. Place your baby in the center.

Slide 2 of 4

Step 2

Place your baby’s right arm against her body. Take the left side across and tuck it under.

Slide 3 of 4

Step 3

Fold up the bottom, leaving leg room.

Slide 4 of 4

Step 4

Repeat Step 2 on the other side.

back to top

Car Seat Guide

There are many types to choose from— here’s a quick look.

Slide 1 of 4

Safety Stage 1 – Infant Car Seat

Rear-facing position only.
weight: 4 lbs. to 35 lbs. | height: up to 32”

Slide 2 of 4


Rear-facing position only
weight: 5 lbs. to 40 lbs. | height: 19” to 29”

Forward-facing position
weight: 20 lbs. to 70 lbs. | height: up to 54”

Slide 3 of 4


Rear-facing position only.
weight: 20 lbs. to 65 lbs. | height: 27”’ to 57”

Forward-facing position
weight: 30 lbs. to 100 lbs. | height: 27” to 57”

Slide 4 of 4


Forward-facing position
weight: 30 lbs. to 110 lbs. | height: 38” to 57”

Always check the manufacturers’ instruction manual as weight and height specifications can vary between models.

Stroller Guide

Find the stroller that best fits your family’s needs. (You may need more than one.)

Slide 1 of 4


Features a rugged design and large wheels, made to withstand a workout.

Slide 2 of 4

Travel System

Features a removable car seat and is made to accommodate your growing child.

Slide 3 of 4

Full-Sized Stroller

Designed to handle a range of surfaces and adjust to fit your growing child.

Slide 4 of 4

Umbrella Stroller

Lightweight and compact, it’s great to keep as an extra in the car.

back to top

Bottle Basics

Every second is an eternity when warming up a bottle, but being prepared helps. Get a few styles, see which your baby likes, then stock up on those.

Slide 1 of 4


The broader nipple is more like mom.

Slide 2 of 4


Easier for your baby to hold.

Slide 3 of 4


Reduces air for less gas.

Slide 4 of 4


Ideal for upright feeding.

Solid Feeding Guide

Figure out when to start, and what to start with.

Slide 1 of 3

4-6 Months

Introduce your baby to solid foods. A bland, single-ingredient food is best, such as a single-grain cereal. Slowly add in other foods, like puréed fruits and vegetables.

Slide 2 of 3

8 Months

Start adding in mild flavors and softly mashed or finely chopped fruits, vegetables, meats, pasta and dairy.

Slide 3 of 3

11-12 Months

At this point, your little one will be on the brink of, or already eating, “table food.” This is a time to explore different foods, textures, tastes and feeding utensils.

back to top

Loads of options for your little stinker

Whether you've chosen cloth or decided on disposables, there's a size and a style that suit your baby's needs.

back to top

Bundle of Joy

Get baby set up for rest, relaxation and recreation.

Slide 1 of 3


Slide 2 of 3


Slide 3 of 3


back to top

Splish, Splash & Soft

Keep little ones squeaky clean.

Slide 1 of 4


Slide 2 of 4

Up & Up®

Slide 3 of 4

Aveeno Baby

Slide 4 of 4

Johnson's Bedtime

back to top


Keep your mind at ease from day to night with
the best baby safety gear around.

Munchkin Automatic Close Designer Gate

Munchkin Automatic Close Designer Gate

These automatic closing gates ensure the safety of your baby by keeping them away from stairs and dangerous surfaces.

Graco Digital Baby Monitor

Graco Secure coverage digital baby monitor

Don’t miss a thing with this safe and secure digital baby monitor from Graco.

back to top

Featured products may not be available in all stores.

Please note

When you click continue below you'll be taken to a trusted partner's website. Our partner is responsible for the content, products and services on their website.

We hope to see you again at soon.