The
Simcoe Town Centre wanted to increase awareness and traffic
to their newly renovated shopping centre. Their radio
commercial was written by the Target Audio Team to let
the listener "feel", in an upbeat and positive way, just
how fun and friendly shopping can be at the "new" Simcoe
Town
Centre.
When
we decided to re-brand our company, naturally we decided to produce
our own radio commercials. The in-house Target Audio Team produced
two commercials, each with a distinct sound that caters to the
radio staions targeted (no pun intended) audience.
The
Target Team was hired by JustPlay to produce an interactive
CD that among other things, contained a 7-minute high-impact Flash
presentation. We
were given some raw video footage and a few lines of script that
were organized and edited by our team.
The edited video footage was then complimented with a custom-written
audio soundtrack that allowed viewers to not only
to see, but to "feel" the emotion that was unfolding on the screen.
